Highly accomplished marketing and sales leader with record of achievement leading the planning, development, and execution of marketing initiatives. Generate revenue through successful development, launch, brand building, and marketing of new products.
Also, direct business development, channel management, and leverage power of mobile, video, and social media to deliver messages, engage customers, and increase sales. Inspire team, leverage outstanding interpersonal skills, and demonstrate adaptability to changing priorities; showcase thorough knowledge of marketing principles, brand, product and service management practices.
Developed distributor relationship with Fairlight Scientific to sell flagship product, Spartagen XT through Choice Elementals.Drove additional $4.7M in gross sales in 2015 and $6.3M+ in 2016.
Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books,audio podcasts, and video series – high conversion marketing content available to consumers.
Served in key leadership role, which included overseeing team of 30 creating innovative content for Altare Publishing. Balanced effective action, commitment to excellence, initiative, and focus on work quality to achieve significant and sustained sales of Pandora’s Box, an online dating advice system for men.
Led strategic planning, business, and product development. Introduced strategies to engage existing and potential
customers with compelling website content and products focused on optimizing health for male customers.
Added value as proactive business leader, which included translating data into actionable insights, strategies, and financial plans.
Defined best practices and developed comprehensive marketing programs that delivered revenue growth. Analyzed revenues, costs, and implemented changes to achieve profitability and long-term success.
Cultivated, managed, and maintained manufacturer relationship and develop sales and affiliate relationships to promote and sell Spartagen XT, an herbal-based nutritional supplement for men.
Created and generated back-end content that drives revenue and integrates with compelling marketing messages to deliver website conversions.
Spearheaded creation of video sales letters, banner ads, web commercials, and other messaging where affiliate partners could direct traffic.
Outlined concepts; identified and retained ghost writers to create content and oversaw design work to produce content for customers.
Performed sophisticated customer insight and data analysis that led to ROI-based results; leveraged digital marketing and social media to achieve positive financial performance.
Led brand management initiatives and promoted innovation by partnering cross-functionally to ensure marketing was viewed as indispensable resource to achieving financial outcomes. Led customer targeting strategies.