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Highly accomplished marketing and sales leader with record of achievement leading the planning, development, and execution of marketing initiatives. Generate revenue through successful development, launch, brand building, and marketing of new products.
Also, direct business development, channel management, and leverage power of mobile, video, and social media to deliver messages, engage customers, and increase sales. Inspire team, leverage outstanding interpersonal skills, and demonstrate adaptability to changing priorities; showcase thorough knowledge of marketing principles, brand, product and service management practices.
Developed distributor relationship with Fairlight Scientific to sell flagship product, Spartagen XT through Choice Elementals.Drove additional $4.7M in gross sales in 2015 and $6.3M+ in 2016.
Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books,audio podcasts, and video series – high conversion marketing content available to consumers.
Served in key leadership role, which included overseeing team of 30 creating innovative content for Altare Publishing. Balanced effective action, commitment to excellence, initiative, and focus on work quality to achieve significant and sustained sales of Pandora’s Box, an online dating advice system for men.
Led strategic planning, business, and product development. Introduced strategies to engage existing and potential
customers with compelling website content and products focused on optimizing health for male customers.
Added value as proactive business leader, which included translating data into actionable insights, strategies, and financial plans.
Defined best practices and developed comprehensive marketing programs that delivered revenue growth. Analyzed revenues, costs, and implemented changes to achieve profitability and long-term success.
ALTARE PUBLISHING, Union City, NJ
- Spearheaded creation of products and content sold online, which included testing to determine effectiveness.
Drafted and produced commercials and partnered with affiliates to increase traffic. Directed and led professional efforts of team of 30, which included customer support and chargeback staff.
Created video sales letters, upsell content, and direct mail marketing materials used to significantly increase sales.
Produced content that generated $1M in monthly sales, which included built-in auto-renew for monthly subscription of Pandora’s Box, as well as other relationship-based and self-help improvement products.
Championed development of new offers and projects to sell online. Created ‘Erect on Demand’ product. Developed structure and outline for book to accompany product.
Delivered stamina and testosterone book; conceptualized and produced commercials that drove sales.
Led design, packaging, and labeling of all products.
Developed and managed customer support division and established and oversaw fraud / chargeback division. Established policies and procedures for Ohio-based call center and led training to manage incoming calls.
Introduced 3rd party provider to help manage chargebacks and reduce fraudulent claims. Drafted scripts and chargeback responses sent to banks and merchant processors.
Achieved 45%-win rate in chargebacks in an industry that typically experiences 20%-win rate. Recovered $30K monthly in chargebacks.
Directed implementation of strategies to respond to bank calls and initiated procedures to reduce refund rates by 25%. Led inside phone sales effort that drove $90K in new sales monthly.
Managed $11,000 daily media buying budget, which included designing and conceptualizing banner advertisements. Ran Google Ad Words, Bing, and email campaigns that coincided with news-style marketing pieces with headlines designed to attract potential customers.